In April 2012 we had the honors to team up with the talented Spanish production team of Boolab. Together we realized a series of permanent installations for the very first and exclusive 'Galería Loewe' in Barcelona. Loewe is a company whose founding date, 1846, marks it out as one of the oldest purveyors of luxury leather goods in the world. In 'Galería Loewe' you will be taken on a journey to experience the story behind this brand. The gallery is based in the centre of Barcelona, just across the famous Casa Milá of Antoni Gaudí.

For this particular installation, Loewe developed an exclusive napa white version of the iconic Amazona handbag for us. By using video mapping in a very precise way, we show the large variety of the different models, by having just one bag presented. A very simple, but effective way to show this products' different characteristics.

Client: Loewe Madrid 1846
Production Company: Boolab
Projections: Mr.Beam
Programming: Haute Technique
Audio: Roel Slootman

mrbeam.nl

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