International speaker and COO of Word of Mouth firm, 1000heads, Joanne Jacobs will illustrate the impact of mobile consumer behaviour and she will use case studies in social business practice to demonstrate the value of deploying stories and influencers to engage with business audiences.
• Why social is necessary to generate trust
• Why influencers are key to business improvement
• How stories facilitate relationships as well as conversations
• How mobile changes consumers into active communities and advocates

Joanne Jacobs
Chief Operating Officer, 1000heads

Find out more at media140.com/perth2012

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