Over the last seven years Belgian Post International has witnessed remarkable growth both in turnover and internally in terms of operational excellence. Supporting its long-term vision Belgian Post International wants to communicate the values and procedures that drive the company. This 3-minute video (working title child’s play) introduces Belgian Post International, in a clear, fresh and approachable manner. Child’s play will also emphasize the customer advantages based around the themes of customer intimacy and quality. It will be used by the BPI sales force as well as internally.