What can you do to promote your products and services into new markets and grow export sales at a time when pressures on budgets are as high as ever? In this webinar presented to the Society of Chemical Manufacturers & Affiliates, Louise Reid provides insights into effective, budget-friendly communication for companies already marketing themselves overseas and those considering it for the first time. Providing tips on the opportunities to exploit and pitfalls to avoid, Louise shares some of BDB’s 25 years’ experience of global business-to-business marketing.

The seven areas she focuses on are:

Market research
Branding and advertising
PR
Effective sales tools
Trade shows
Lead generation
Digital marketing

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