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12. ad:tech SF '09: Invoke's Ryan Holmes discusses Twi…
8 months ago
Forget, for a second, about the vacuumy café noises and the girl with the crutches in the background. The weather is pretty and we have pistachio and rosewater macaroons.

Fun fact: Ryan, who's never had a macaroon before, thought they were "Asian hamburgers." And then I died.

Quick notes on this video:

1. HootSuite is one of the cooler tools I think is out there for marketers on Twitter right now. It has a proprietary URL shortening feature (ow.ly) with a built-in ad and revenue sharing model, and can manage multiple accounts at once.

An update, slated for the near future, will boast still more features and turn the HootSuite UI into a cross between Firefox (with tabs!) and TweetDeck. Yeah, that sounds scary, but Ryan assures me they've got good info architecture/usability peeps back at Invoke.

I believe everything he says. EVERYTHING.

2. (And most crucial.) Krista Neher (The Marketess) tagged along with us for the interview, and in a sudden strange compulsion to be productive she asked if she could record us both.

This interview format makes me uncomfortable -- I'm more a Louis Malle than an Oprah -- but she said we should try it and didn't tell me I had hair sticking up on the side of my head the whole time.

It drives me bananas, but it's not like you can just NOT post an interview because of flyaways.

Notably, Camera Eye Krista didn't notice because she was too busy trying not to laugh at Crutches Girl.
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