Conform, Color Grade, Compositing, Deliverables: Lightpress
Agency: Publicis In The West
Editorial: Collective
Graphics: Loaded Pictures

in March 09 we finished a spot for HomeAway.com
shot on Red One.
The principal footage was shot at 4K 24fps.

Dailies
The R3D files were imported into the iQ Pablo and played out to DVCam for offline edit in Avid.

Finish
A standard EDL was supplied by the editorial and the spot was conformed using the source R3D files.
Conform, color grading, composting, rig removal, graphics integration and deliverables
were all done on the iQ Pablo system.
One of the great features of the iQ Pablo is its ability to work directly from the source R3D files.
The R3D files are 12bit files, when imported into the iQ they are up sampled to 16bit.
This allows for substantial flexibility when color grading and keying images.

Archive
The original R3D media and iQ project was then archived onto LTO4 tape for the agency.
If any changes need to be made we can easily pull the project archive from the LTO tape back into the iQ Pablo.

To see the spot with no split screen go to: vimeo.com/4192116

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