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Pets + Print + ProSocial = Viral Fun. Tasked by BR to concept an upcoming viral launch to the Trina Turk Collection, Valins presented a multi-layered approach to creating viral content; highlight the playful graphic prints of the Trina Turk Collection, the endless love of our pets, and attach it to a wonderful pro-social cause – the ASPCA. 362 bacon treats, 6 tennis balls and 8 dresses later... pure beauty.