To promote Austria's private broadcaster ATV we made a series of 5 self-promotional idents which are currently on-air.

Always working in a first-persons-view to achieve an almost handheld-camera look, it felt more natural and closer to the event.

We came up with the idea to always hide the channel logo at first and let the viewer discover it in the end while being distracted by different scenarios where strange things happen, even really subtle things you might not discover at first.

This concept in mind we started looking for nice locations to finally get some nice shots instead of doing it all in CG, which worked out except for the last spot which was completely made of CG and photographs.

Client
ATV

Produced and directed by
EAT MY DEAR

Animation
SIMON GRIESSER
MIRO KLASINC
ANTON WOLL SÖDER
BENJAMIN PHILPPOVICH
BEATE HÖLLER
MARKUS HORNOF
PATRICK STURM

SoundFX
EAT MY DEAR

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