The free augmented reality app works with the catalog to enables you and your friends to put a sweaty Moosejaw model in the room with you and then go crazy with a water gun and hose them down.

“We really wanted to take the app experience to another level with Sweaty & Wet. Last year’s X-Ray Campaign let you see through our model’s clothes. Sweaty & Wet goes further by letting you pose wherever you are with your favorite sweaty model” says creative Director, Gary Wohlfeill. “Oh, and you also get to spray them down with water. For us it seems to exactly be what AR was invented for.”

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