WIJkonomie Tarwewijk is a project that stimulates self-sufficiency and creative resourcefulness in order to boost the vitality and productivity within this Rotterdam quarter, by encouraging meetings and the introduction of new economic activities. On 22 February 2012 various speakers entered into a discussion at the NAI about ways in which local entrepreneurship can strengthen the social cohesion in such urban districts. Participants were among others Charles Renfro (Diller Scofidio + Renfro), Renny Ramakers (Droog), Jan Konings, Robert Kloosterman, Wim Hoogendoorn en Wouter Vanstiphout (Crimson).

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