It used to be quite uncommon for businesses to have a social mission attached to their business model. Revenue was the main driver and all metrics were tied to growth. Luckily, our generation of innovators have shifted their priorities: Innovation through changing the world. I am honored to have Jeffrey Savio, founder of Keep It Warm, on this episode of Start It Up TV!

Keep It Warm is a socially responsible apparel company specializing in winter wear. For every product sold, Keep It Warm will donate one to someone in need: one-for-one, warmth-for-warmth. Furthermore, Keep It Warm acts as a promoter of deprivation awareness by supplying happiness, hope, and comfort to underprivileged corners of the world.

Keep It Warm was born in 2011 because of a life experience Jeff had when he was a senior in High School. After going on a service trip to the Lakota Tribe in South Dakota - one of the poorest counties in the country - he knew that he had to do something to make a difference. Enjoy this episode as we dive into the business who is making a direct impact on the lives of those who have lost hope.

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