A dark tale inspires a wickedly clever bottle. View the full case study: landor.com/#!/work/case-studies/captain-morgan-black-spiced-rum/

August 25th, 1688; Port Royal, Jamaica:
Captain Henry Morgan breathed his last.

Legend says preachers, prostitutes, Dukes of England and fellow Pirates bid farewell with a toast of a “kill Devil”, a drink so fierce “it could kill Satan.”

Suddenly an earthquake and pounding waves washed his grave to sea, where Captain Morgan now rules the deep!

Captain Morgan Black Spiced Rum pays homage to the legend with a bold yet smooth spirit.

Its breathtaking bottle captures the spirit of “The Captain”, the artistry of the day and the mystery of his remains.

As the bottle is emptied, a wicked and witty image of the Captain is revealed, along with his legend.

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