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Considered a pioneer in the field of empowerment, Gail Straub cofounded Empowerment Training Programs in 1981. She codirects the Empowerment Institute Certification Program, a school for transformative leadership. With her husband David Gershon, she coauthored the best seller, Empowerment: The Art of Creating Your Life As You Want It. The book has been translated into five languages and is used worldwide as the basis for empowerment life coaching and support groups.

In 1992 Gail created Grace: A Spiritual Growth Training Program designed to integrate spiritual development with social and ecological responsibility. Based on its success she wrote the critically acclaimed, The Rhythm of Compassion: Caring for Self, Connecting with Society and Circle of Compassion: Meditations for Caring for the Self and the World.