YouNoodle partnered with Freshbooks at the SXSW conference to conduct one-on-one interviews with key influencers in the start-up world. In this video we talk with Charles Duhigg, author of the best-selling book, The Power of Habit.

Discover the secrets behind our habits, how they develop, and why they are important for entrepreneurs. Charles, an Investigative Reporter at the New York Times, also offers advice on how to get your start-up noticed by the media.

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