THIS VIDEO REPLACES A PREVIOUSLY UPLOADED JEFF VEEN VIDEO, WHICH WAS MISSING SOME CONTENT. vimeo.com/43213519

Turns out that the fundamental principles that led to the success of the web will lead you there, too. Drawing on 15 years of web design and development experience, Jeff Veen (Adobe Creative Cloud, Typekit) takes you on a guided tour of what makes things work on this amazing platform we’re all building together. You’ll learn how to stop selling ice, why web browsers work the way they do, and where Rupert Murdoch can stick his business model.

Captured live at An Event Apart San Diego, November 2, 2010.

Jeff Veen is currently directing Adobe Creative Cloud, having previously developed Typekit—a widely praised subscription font service that brings real typography to the web for the first time. Jeff was also one of the founding partners of Adaptive Path and project lead for Measure Map, the well-received web analytics tool acquired by Google in 2006, where he managed the user experience group responsible for some of the largest web apps in the world. As a consultant, he has been involved in designing the leading blog and social media applications on the web, including Blogger, TypePad, Flickr, and National Public Radio.

Previously, Jeff served as the Executive Director of Interface Design for Wired Digital and Lycos Inc., where he managed the look and feel of HotWired, the HotBot search engine, Lycos.com and others. In addition to lecturing and writing on web design and development, Jeff has been active with the World Wide Web Consortium’s CSS Editorial Review Board as an invited expert on electronic publishing. He was also an original columnist for Webmonkey, the author of the acclaimed books The Art & Science of Web Design and HotWired Style: Principles for Building Smart Web Sites.

An Event Apart, the design conference for people who make websites, is an intensely educational three-day learning session for passionate practitioners of standards-based design. If you care about code as well as content, usability as well as design, An Event Apart is for you.

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