A candid panel discussing how to engage fans & friends in the social ecosystem.

Insights and tactical information on effective use of mobile apps, branded content, social platforms, social rewards and recommendations to create authentic connections with fans and followers.

Panel Participants:
• Devon C. Ferreira, Director of Marketing & Strategic Partnerships, Disney Consumer Products
• Jon Fahrner, CEO, Bumebox
• Vyara Ndejuru, Marketing Director, ALDO
• Macala Wright, WHY THIS WAY & FMM

Moderated By: Prof. Wendy Bendoni, Woodbury University

The Innovation Summit is a one-day conference and networking event bringing together journalists, publishers, executives and entertainment, fashion and lifestyle marketing professionals in an open environment to learn about the latest trends in technology and digital innovation.

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