A lecture by Peter Kareiva, chief scientist for The Nature Conservancy (TNC). Kareiva talks about how to quantify nature's assets and how to move conservation from a special interest to the people's choice.

In Kareiva’s view, existing environmental metaphors, such as the fragility of nature and romantic pastoralism, fail to connect with the next generation. To reboot conversation, we need new allies and new strategies. His lecture discusses embracing cities and technology and elevating a conservation model where global corporations are partners, the economic value of nature is clearly defined, and social engagement is a priority.

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