At the l.a.Eyeworks mothership on Melrose Avenue, Greg Gorman is the guest of honor at a book signing to celebrate the publication of FRAMED, an extensive, lavishly printed survey of photographer Gorman's timeless artistry, and a catalogue of the provocative personalities that have defined l.a.Eyeworks' idiosyncratic take on contemporary culture from 1982 to the present. A fleet of 171 fabulous faces are gathered together for the first time in this much-anticipated hardcover volume. As a spectacular demonstration of Gorman's signature command of the black and white portrait, FRAMED presents an astonishing array of bold personalities transformed by the groundbreaking eyewear designs of Barbara McReynolds and Gai Gherardi for l.a.Eyeworks. The iconic portraits that comprise the l.a.Eyeworks advertising campaign define both a significant chapter in the history of eyewear and an influential re-imagining of the concept of celebrity endorsement. With portrait subjects ranging from mega-bright stars to the lesser-known orbits of the avant-garde, FRAMED is a compelling glimpse into three decades of culture, glamour, fashion, . . and great glasses. Or, as the legendary tagline states quite simply, "A face is like a work of art. It deserves a great frame." laeyeworks.com/framed

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