What drives the athletes of the X Games to compete every year? Sure, it could be the money, fame, girls and glory… Or they could be like us, and imagine conquering a Los Angeles overwhelmed by toxic waterfalls, giant enraged doughnuts, death-dealing taco trucks and even the mythical kraken.
Across two spots, we made LA even more dangerous for these guys though a mix of traditional Cel, 3D and 2D animation.
Directed by: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Head of Production: Melissa Johnson
Art Director: Jon Gorman
Design: Fede Reano, Jon Gorman, Saiman Chow, Ben Langsfeld, Chris Phillips
Editors: Tim Smith, Chad Colby, Jon Gorman, Seth Ricart
CG Supervisor: Ryan O’Phelan
Modeling: Dave Soto, Arvid Volz, Cavin Thuring, Brett Wharton
3D Animation: Trentity Dewitt, Anton Tokar, Jon Gorman, Adam Perlman
Lighting: Jon Gorman
Cel Animation: Harry Teitelman, Alan Foreman, Fede Reano, Pete Ahern, Arthur Metcalf, George Ben Conkin, Jacob Armstrong, Lizzi Akana, William Trebutien, Alex Mapar
2D Animation: Jon Gorman
Compositing: Seth Ricart, Daniel Oeffinger, Jason Tsang, Jon Gorman, Fede Reano
Agency: Wieden + Kennedy NY
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