Why isn't this guy on the cover of surf mags, getting feature stories and in Taylor Steele's movies? The surf industry works in perculiar ways...

Chippa Wilson is one of the most stylish innovators in modern surfing, and on top of that he is one of the most humble, down-to-earth guys you will ever meet. This little profile was shot over a two month period on the far north coast / Gold Coast between February and April 2009.

I hope the industry pulls its head out of its arse and starts to recognise this kid with a truly freakish talent.

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