Following on the heels of the all adidas campaign, we took the core message "adidas is all in" and crafted it to fit and elevate the women's brand, based on the concept of "those who dare."
For the first time, adidas brought together all adidas women's collections — sport, street and style — delivering an inspirational yet relatable brand experience for women everywhere through dynamic video footage, insightful ambassador bios and more. The campaign resulted in 120,000 new women's facebook fans, over a million views of the spot online and global recognition of adidas as a brand for women.
Created at Sid Lee
CD: Adam Bracegirdle
ADs: Mari Bergström, Sofia Gillström, Henrik Leichsenring
Copywriters: Alison Bracegirdle, Helen Savage, Jamie Mcphee, Ollie Miles
Directed by that go (Noel Paul & Stefan Moore)
DoP: Michael Ragen
Stylist: Ameena Kara Callendar
Line Producer: Mira Um (Berlin),
Fred Benzaquen (Monte Carlo)
Producer: Malachy McAnenny
Executive Producer: Luke Jacobs
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