Matt has spent the past 10 years using customer experience design and brand strategy to help businesses show up in ways that make people care.

He leads engagements that set the stage for creating great brands and products and works with design teams to execute strategy. Prior to Ammunition, he was President of MetaDesign and a Strategist at frog design leading design and innovation programs.

A native San Franciscan, Matt is a graduate of UC Berkeley where he studied sociology and architecture, and is also the namesake for Bianchi’s commuter bicycle—Rollo—the highest quality, lowest priced bicycle ever produced by the venerable Italian brand.

You can follow him on Twitter: twitter.com/#!/rollo

And a big thank you to our contributor, Kelly Rupp for shooting this footage in San Francisco.

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