In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind our latest film "The Perfectionist."

vimeo.com/41332658.

This "Behind The Story" perspective serves as a reflection of photographer/filmmaker Joey L's early success, all of which comes from Joey's biggest inspiration; his own father, George Lawrence.

This Father’s Day, share how your dad has inspired your life.
#DadTaughtMe

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For more information about this film, please check out Joey L's initial blog post below:
joeyl.com/2012/05/coca-cola-the-perfectionist/

Production Company: Variable
Creative Development: Variable

Original Score:
Mike McFadden - "Get It Together"
Mike's Facebook Page: on.fb.me/IHagqn

Motion Graphics:
Maha Mohtaseb
MahaMohtaseb.com

Take a look at Joey and George's work:
JoeyL.com
GeorgesCustomPaint.com

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WeAreVariable.com
twitter.com/WeAreVariable
hello@WeAreVariable.com

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