Videos with millions of views come in many flavors, but they have a common thread: they inspire us to share them with others. Viral videos have often provided decidedly ephemeral entertainment—think cats playing pianos and dogs riding skateboards. Yet TED is at the forefront of a burgeoning trend that puts ideas worth spreading high up on the list of things your friends and family simply have to watch. What makes users want to share a meaningful video? What drives success? With more than 750 million views to date, the TED case study illuminates some of the most important trends defining the new viral video.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…