The Nike i+ App puts the brand in everyone’s palms. It allows you to be up to date with Nike as a brand, serves as a training coach and amongst other utilities, it allows access to the store.

Integrated in the App are some innovative technological advances, such as 3D scanning which helps determine the shape and size of the body for a more accurate customisation of products. It also keeps track of useful personal information such as style of clothes or even style of play for different sports, serving as smart filter for product classification.

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