We visited Viktor Tell (creative director at Happy Socks) at his office to talk about his shoe that he designed for the adidas Consortium Your Story project. See what he has to say about the inspiration and design of his version of the adidas Match Play.

More information:
sneakersnstuff.com/xx/380/adidas-consortium-your-story
sneakersnstuff.com/xx/product/8664/adidas-originals-matchplay-viktor-tell

Recorded and edited by Erik Jonsson & Johan Undén
Music by Ultracity (Rollerboys Recordings)

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