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60. FilmFellas - webisode 9
2 years ago
“Recipe for Discovery”
“I don’t think it’s about marketing to your demographic. It’s about making what we make as discoverable as possible so that the audience can find it,” affirms Susan in Webisode 9, the enlightening final bow for this provocative FilmFellas cast.
Joe opens the discussion by suggesting that the iPhone may be the audience’s preferable tool for viewing content, since it approximates the online viewing experience. Susan highlights the differences between push marketing and pull marketing, and why she promotes the latter. Kris argues that her generation is too savvy to be seduced by advertising, while favoring the exposure to media offered by social networking sites. Joe provides an in-depth explanation of why he chose to make his new film, Alexander the Last, available to 45 million homes through Video On Demand, while simultaneously premiering it at the SXSW festival. As the cast proposes various ways films could be made discoverable online, Susan reiterates her belief that Hollywood has given up on marketing to her generation. This inspires Steve to close the discussion by reflecting on the massive door left open to filmmakers.
“I don’t think it’s about marketing to your demographic. It’s about making what we make as discoverable as possible so that the audience can find it,” affirms Susan in Webisode 9, the enlightening final bow for this provocative FilmFellas cast.
Joe opens the discussion by suggesting that the iPhone may be the audience’s preferable tool for viewing content, since it approximates the online viewing experience. Susan highlights the differences between push marketing and pull marketing, and why she promotes the latter. Kris argues that her generation is too savvy to be seduced by advertising, while favoring the exposure to media offered by social networking sites. Joe provides an in-depth explanation of why he chose to make his new film, Alexander the Last, available to 45 million homes through Video On Demand, while simultaneously premiering it at the SXSW festival. As the cast proposes various ways films could be made discoverable online, Susan reiterates her belief that Hollywood has given up on marketing to her generation. This inspires Steve to close the discussion by reflecting on the massive door left open to filmmakers.
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Steve WeissDirector -
Scott LynchProducer -
Motion PostEditor -
kris swanbergCast Member -
susanbuiceCast Member
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Shumpei Nemoto1 month ago -
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Laura Aguirre10 months ago -
Preetham Hegde11 months ago
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sujit phatak1 year ago -
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Diesel Films1 year ago -
fauzey Hussain1 year ago -
Josh Williams1 year ago
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| Date | Plays | Likes | Comments |
|---|---|---|---|
| Totals | 5,733 | 85 | 53 |
| Feb 15th | 0 | 0 | 0 |
| Feb 14th | 1 | 0 | 0 |
| Feb 13th | 0 | 0 | 0 |
| Feb 12th | 3 | 0 | 0 |
| Feb 11th | 3 | 0 | 0 |
| Feb 10th | 1 | 0 | 0 |
| Feb 9th | 1 | 0 | 0 |
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Thanks!
The video's will appear under the inbox-tab of your vimeo.com frontpage.
Also, are you aware that the show isn't being released on iTunes? I've been an iTunes subscriber since forever (I think around ep. 2) but none has come to my iPhone.
The iTunes feed should be up and running. Try opening up iTunes on either your computer or your iphone search for Zacuto or FilmFellas, and you should have access to all of the current episodes. We had a couple of problems with iTunes when we first started, but all of that has been fixed now.
In the future when delivering content by the Web and what I mean via a board band line to the home then we will truly have the right environment these people talk about. I await this convergence of the PC and TV and then you really will have the power to deliver content and enable pay per view in the home but also put the control in the viewer hands no longer will they be tied to when the program is scheduled to air.
Imagine social networking and TV channel’s combined this is the what this generation wants, choice of what they watch, when and how. It doesn’t matter if it’s on an i-phone, laptop, home pc or TV…..social networking is all about curiosity, ‘it may have killed the cat’ as they say in the UK but not the audience. I often think I want to see that latest movie at home and not in the cinema, it not here yet but it’s coming and are you ready because you should be. This has such a huge potential for those willing to lead and not follow…I'd like to say more but these comment boxes are small...best wishes Mark
I really learned a lot!
Still the best way to find out what people really want is by using intensive surveys.
Cast Three: producer Anish Savjani (Wendy and Lucy), CEO Mike Michaud (founder of Channel Awesome production company) and producer/director Edward Seaton (Recurve Media) & Me. Webisode 10 premieres on May 15.
Then after that, cast 4 is going to be all about Wedding Filmmakers (not Videographers) filmmakers. With cast members Kristen*, Joe Simon, Kevin Shahinian, John Goolsby, Patrick Moreau & Me. This is going to be a 6 person FilmFellas. Two people were added after NAB, so I really haven't discussed it with the other three but I think it will make for a stronger program. Probably 6 or 7 webisodes. This is a passion of mine since I was a wedding filmmaker from 1981-1984 and I am a strong advocate to anyone who can create the kind of art that these cast members do. These are filmmakers whose work is speachless! Expect lots of emotion and passion in this cast.
Steve
I can sponsor you with gear if you need it? Plus, you know I'd help you promote it on the back end, my pleasure.
But obviously with all of these guys I can't be sponsoring with cash. Already my bookkepper is up my arse with two shows in pre-produciton, FilmFellas & and all of my Zacuto videos. :)
Steve
The top 10 viewed, commented films of every day would win one extra play for the next 24 hours. Only one extra play would be granted per day. A good film could end up only with a maximum of 5 plays a day before it is retired and sent to the Premier section of the site where those movies are played in there own 24 hour rotation with the very same rules. The films that get retired from that one get sent to another HIGHER 24 hour rotation, and ultimately there would be the Kind Film, which would be the most played. That one would have its own link and be played 24 hours a day for a week, before it is retired and then goes into the King Vault ( a link to all of the King Films ).
It would be very interactive, AND at the same time, the new films would always have a great outlet at least in the first rounds. Sound fair?
Every week new judges would be allowed based on first come first serve, and must rate at least 3 videos on a scale from 1 to 10. They would have a grab at the link as long as there is room, and when the judges have fulfilled the daily quota, the link would be disabled from any other people to be able to view the entries or aspiring judge.
Its a little complicated, but doable probably.
A lot of food for thought there and as Steve indicated a lot of opportunity.
Thanks a bunch ladies and gents!
Enjoyed the the webisode!
That's what makes this series so great - we, the audience, gets such great different points of view from filmmakers from all walks of life.
Keep up the great work, Steve. To all the filmmakers who have so far participated in this series - THANK YOU!
The next cast is the most diverse yet.
I shoot tomorrow and I just can't wait.
It will really be intersting to see what each of these fellas has to say.
Over the last 6 months, the amount of traffic coming towards the site from Facebook has increased 10 fold.
The site runs on wordpress, so i have also integrated it with Twitter - so whenever new content goes up on the site, Facebook and Twitter get updated. I then sit back and wait for the traffic to come in, and i'm now looking at over 1.6million video plays a month. All through the social networking sites.
There are so many ways to use these sites for your advertising. Most of my 'viewers' would have never come across my site if it wasn't for sites like these. People pay a lot of money to reach a wide audience - with the right approach, these sites get you that - it just takes a little while longer to achieve it.
I REALLY like the trailers on Apples website - they offer them in lots of different formats and i have come across some great films that way. The new 'genius' technology in iTunes will one day work for films - buy a film from iTunes or watch a trailer, and you are given the option to buy that film and others like it.
Steve - when are you looking to start the 'how to' videos?
The first is a show called tentively called: "Bloom/Weiss on the internet" and we are shooting our first webisodes June 15th in Chicago, everyone on Vimeo is going to dig this. Our next series "Indie basic Training" is also in production and I would look for webisodes in August. Three on-going series is a lot for us with only one staff producer. When ramped up that will be 6 webisodes a month. Ouch.
Steve
as far as marketing on thewakeplace.com we can talk :)
Marketing - lets talk for sure, what are you thinking? :)
Haven't any idea what I'm talking about with marketing?????
I get countless emails about 'how did you get that shot' and things along those lines. We should do a Zacuto/Wakeplace run of videos and have Zacuto ads at the start of each video. Every week we feature a different Zacuto product that we use to achieve the shot :) Send it out through the normal lines i use and see what the response is like :)
The Facebook/Twitter/Myspace methods are so robust and fast flowing. Just thinking out loud here, but i think you guys could do something like videocopilot.net but for the actual shooting side of it. Then start to make videos that require zacuto products to achieve....
?
Its so refreshing to hear people talking about the reality of our current technology-spurred way of communication and how fast it really works.
I defiantly think it would work better if the buzz of the initial screening at festivals is kept going and expanded through on-line exposure. This in it itself I believe will generate a natural snowball effect of interest in the film. Which I prepare compared to the push advertising that you guys where talking about.
I'm looking forward to ease dropping on more of your conversations :) thanks!
I do however think that if we spent as much time thinking of new marketing techniques as we do making great films, we would be just as successful and with a better product.
You lose momentum because your film is forgettable. (Not pointing any fingers because I have not seen any of the panel's films). Lets make unforgettable, irresistible films and see how our audience receives them.
VERY TRUE!!
Please check out the trailer to my film!
vimeo.com/18092085#