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61. FilmFellas - webisode 9
7 months ago
“Recipe for Discovery”

“I don’t think it’s about marketing to your demographic. It’s about making what we make as discoverable as possible so that the audience can find it,” affirms Susan in Webisode 9, the enlightening final bow for this provocative FilmFellas cast.

Joe opens the discussion by suggesting that the iPhone may be the audience’s preferable tool for viewing content, since it approximates the online viewing experience. Susan highlights the differences between push marketing and pull marketing, and why she promotes the latter. Kris argues that her generation is too savvy to be seduced by advertising, while favoring the exposure to media offered by social networking sites. Joe provides an in-depth explanation of why he chose to make his new film, Alexander the Last, available to 45 million homes through Video On Demand, while simultaneously premiering it at the SXSW festival. As the cast proposes various ways films could be made discoverable online, Susan reiterates her belief that Hollywood has given up on marketing to her generation. This inspires Steve to close the discussion by reflecting on the massive door left open to filmmakers.
  • henriquedesousa 7 months ago
    Informative, insightful, fun. As always.
    Thanks!
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  • Jeremy McDermott plus 7 months ago
    Great Episode Steve. I really look forward to these.
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  • DaVincicode plus 7 months ago
    Steve thanks for including me in this screening. Once again very insightful from all those on the panel. And have to thank the production crew who worked on it. Put me down as a subscriber.
  • I think you have to add me as a contact to subscribe. Does anyone know how to subscribe on Vimeo?
  • Robert-Jon Eckhardt 7 months ago
    Click on the "Zacuto USA" logo in the upper left corner of this page. A pop-up menu will show up. Check "Subscribe to Steve Weiss, [ ] video's".
    The video's will appear under the inbox-tab of your vimeo.com frontpage.

    Also, are you aware that the show isn't being released on iTunes? I've been an iTunes subscriber since forever (I think around ep. 2) but none has come to my iPhone.
  • Scott Lynch plus 7 months ago
    Hi Robert,
    The iTunes feed should be up and running. Try opening up iTunes on either your computer or your iphone search for Zacuto or FilmFellas, and you should have access to all of the current episodes. We had a couple of problems with iTunes when we first started, but all of that has been fixed now.
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  • Londonmark Films 7 months ago
    Steve is right what we are seeing is a convergence of traditional transport methods. Our route to market has changed but the method to make money and earn a living has not. In the UK we have a traditional viewing habits based upon subscription and delivery.

    In the future when delivering content by the Web and what I mean via a board band line to the home then we will truly have the right environment these people talk about. I await this convergence of the PC and TV and then you really will have the power to deliver content and enable pay per view in the home but also put the control in the viewer hands no longer will they be tied to when the program is scheduled to air.

    Imagine social networking and TV channel’s combined this is the what this generation wants, choice of what they watch, when and how. It doesn’t matter if it’s on an i-phone, laptop, home pc or TV…..social networking is all about curiosity, ‘it may have killed the cat’ as they say in the UK but not the audience. I often think I want to see that latest movie at home and not in the cinema, it not here yet but it’s coming and are you ready because you should be. This has such a huge potential for those willing to lead and not follow…I'd like to say more but these comment boxes are small...best wishes Mark
  • Londonmark Films 7 months ago
    Forgot to ask this Steve - what's the next series??
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  • James Andrew 7 months ago
    Good Job! Keep it up!
    I really learned a lot!
    Still the best way to find out what people really want is by using intensive surveys.
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  • Good question Mark,
    Cast Three: producer Anish Savjani (Wendy and Lucy), CEO Mike Michaud (founder of Channel Awesome production company) and producer/director Edward Seaton (Recurve Media) & Me. Webisode 10 premieres on May 15.

    Then after that, cast 4 is going to be all about Wedding Filmmakers (not Videographers) filmmakers. With cast members Kristen*, Joe Simon, Kevin Shahinian, John Goolsby, Patrick Moreau & Me. This is going to be a 6 person FilmFellas. Two people were added after NAB, so I really haven't discussed it with the other three but I think it will make for a stronger program. Probably 6 or 7 webisodes. This is a passion of mine since I was a wedding filmmaker from 1981-1984 and I am a strong advocate to anyone who can create the kind of art that these cast members do. These are filmmakers whose work is speachless! Expect lots of emotion and passion in this cast.
  • Londonmark Films 7 months ago
    sounds good something to look forward too....!
  • Lucasberg (Joey) plus 7 months ago
    Nice, I'm big fan of Patrick Moreau/stillmotion and wedding montages. The editing that those guys do for those are a great way for me learn by watching.
  • You got that right, how Patrick does his same day edits is beyond me.
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  • Also, keep an eye out for our new webisodic series coming soon, tentitively called, "Bloom & Weiss" -- On the Internet. Trust me, it's going to be awesome and all of you are going to be involved. More to come!!
    Steve
  • Londonmark Films 7 months ago
    Steve ON another note, my short 10 mins of it is happening soon......maybe an opportunity to get Zacuto on the credits......going to probably shoot on RED though, hell why not even sponsor it, interested? DM me...
  • Why are you shooting on a RED? It better be played in a movie theater, if not, stick with you know. Shoot on your 350!

    I can sponsor you with gear if you need it? Plus, you know I'd help you promote it on the back end, my pleasure.

    But obviously with all of these guys I can't be sponsoring with cash. Already my bookkepper is up my arse with two shows in pre-produciton, FilmFellas & and all of my Zacuto videos. :)
    Steve
  • Londonmark Films 7 months ago
    Steve, Red is best quality at the moment, and have the ear of some real industry people who are expecting this next one. Production wise I am going for the best look possible lighting is key for the mood, and this will be real film lighting. Moving up a gear, thanks for the offer of equipment I may take you up on this, could do a behind the scenes LMF using zacuto on the film set....sound interesting? Steve I won't be shooting but Directing and working closely with a DP. Promotion wise I will be happy to accept....best wishes Mark
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  • Lisa La Rosa 7 months ago
    Thanks for sharing, we will be in touch.
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  • Drew Hall 7 months ago
    I'd like to read artists intent before watching a movie. With installations - I can connect at the image or design in front of me, but I can connect even more if I have a glimpse of what the artist is attempting to say. That's PULL marketing to me. Pull me into your vision - don't push me into it.
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  • Rick Horton 7 months ago
    It would be great if there was a website that ran independent films 24/7 but that worked on an automatic funneling program. For instance you would have a 24 hour line up of films that get accepted by a panel of people that have been members for fewer than 2 months (to prevent nepotism). They could decide what entrees they receive privately, get on the rotation. The films would play 2 times in that 24 hour period, one in the day, one at night. However many films get selected for that 24 hours , and the length of each film, would decide how many films played that day. NO SCHEDULE would be allowed, so you wouldn't KNOW when any particular film played. Not even the filmmaker.
    The top 10 viewed, commented films of every day would win one extra play for the next 24 hours. Only one extra play would be granted per day. A good film could end up only with a maximum of 5 plays a day before it is retired and sent to the Premier section of the site where those movies are played in there own 24 hour rotation with the very same rules. The films that get retired from that one get sent to another HIGHER 24 hour rotation, and ultimately there would be the Kind Film, which would be the most played. That one would have its own link and be played 24 hours a day for a week, before it is retired and then goes into the King Vault ( a link to all of the King Films ).
    It would be very interactive, AND at the same time, the new films would always have a great outlet at least in the first rounds. Sound fair?
    Every week new judges would be allowed based on first come first serve, and must rate at least 3 videos on a scale from 1 to 10. They would have a grab at the link as long as there is room, and when the judges have fulfilled the daily quota, the link would be disabled from any other people to be able to view the entries or aspiring judge.
    Its a little complicated, but doable probably.
  • I love it, make it happen.
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  • GROCERYBAG.TV plus 7 months ago
    Good stuff, as always. At 22, I would love to go out to the movies every night. The truth? Haven't been to a theater in well over a year. Our generation simply doesn't feel the need to when you can find more saturated content right from the comfort of our own homes.
  • Londonmark Films 7 months ago
    I am there with you, it's what I said in my comments above....hear the message loud and clear
    best wishes Mark
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  • Brad C plus 7 months ago
    Cast 4 can't get here soon enough Steve. Ever since you led me to Joe Simon's website, and since then have watched his 3 part interview on eventdv's website.....I can truly say that I love his work.

    It's kind of odd that while he is in a different league of wedding films, he and I are similar in that we both come from alternative sports backgrounds. (i.e. skateboarding, bikes,etc.) and we both loved to film those first. Then came the wedding films. I feel like I can relate to him somehow. Coming from those areas gives you crazy ideas for getting shots. It's amazing how fast a skateboard can become a makeshift dolly for certain shots. haha
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  • Sean Cruser 7 months ago
    love it.
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  • IN[FOCUS] plus 7 months ago
    Great line-up for cast 4 Steve... looking forward to the dialogue between such a diverse group of filmmakers that work in our industry.
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  • Sean Carley plus 7 months ago
    I hear about so many interesting indie films through blogs and festival web coverage...and then I can't actually watch the movie, because it doesn't get distribution and never comes to a fest in my city. If these movies were available for $6 right then and there, I would watch a tone of them. Just tried to find Ti West's Trigger Man. It's not at the video store. I'd have to buy it on DVD for $40 from Amazon and wait 2 weeks to get it. I don't even want to OWN it. I just want to SEE it. Indiepix is cool, because you can download obscure indie films, but it's way too expensive. Again I don't want to own most of these movis. I just want to see them.
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  • Bruce Tritton 7 months ago
    Awesome vid again Steve.

    A lot of food for thought there and as Steve indicated a lot of opportunity.

    Thanks a bunch ladies and gents!
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  • mikehedge 7 months ago
    Steve. nice.
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  • PHILIP ADRIAN BOOTH 7 months ago
    Great food for thought, no pun intended lol
    Enjoyed the the webisode!
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  • Phil Hough 7 months ago
    Yes, Great Episode I look forward to more of these as a fellow film buff myself and film maker..
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  • Robert-Jon Eckhardt 7 months ago
    Great as always.
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  • gary nadeau plus 7 months ago
    Thanks Steve and gang. Appreciate all your passion!
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  • Ryan Gibson 7 months ago
    I can't wait to see who will be in the next group.

    That's what makes this series so great - we, the audience, gets such great different points of view from filmmakers from all walks of life.

    Keep up the great work, Steve. To all the filmmakers who have so far participated in this series - THANK YOU!
  • Thanks Ryan that's great.
    The next cast is the most diverse yet.
    I shoot tomorrow and I just can't wait.
    It will really be intersting to see what each of these fellas has to say.
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  • Ronny Law 7 months ago
    I definitely can agree with Susan Buice on the power of word of mouth when it comes to marketing, she is so insightful.
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  • Oscar Falcón Lara 7 months ago
    Wow, you hit on a bunch of great points and most of them I agree with; it's is definitely about quality content and how I ( a random viewer) can get it. Great episode.
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  • TheWakePlace.com 7 months ago
    My current site - thewakeplace.com - integrates with Facebook seamlessly. Anyone and everyone with an account can 'share' the content and post it to their profiles.

    Over the last 6 months, the amount of traffic coming towards the site from Facebook has increased 10 fold.

    The site runs on wordpress, so i have also integrated it with Twitter - so whenever new content goes up on the site, Facebook and Twitter get updated. I then sit back and wait for the traffic to come in, and i'm now looking at over 1.6million video plays a month. All through the social networking sites.

    There are so many ways to use these sites for your advertising. Most of my 'viewers' would have never come across my site if it wasn't for sites like these. People pay a lot of money to reach a wide audience - with the right approach, these sites get you that - it just takes a little while longer to achieve it.

    I REALLY like the trailers on Apples website - they offer them in lots of different formats and i have come across some great films that way. The new 'genius' technology in iTunes will one day work for films - buy a film from iTunes or watch a trailer, and you are given the option to buy that film and others like it.

    Steve - when are you looking to start the 'how to' videos?
  • Soon, we have two new series coming out.
    The first is a show called tentively called: "Bloom/Weiss on the internet" and we are shooting our first webisodes June 15th in Chicago, everyone on Vimeo is going to dig this. Our next series "Indie basic Training" is also in production and I would look for webisodes in August. Three on-going series is a lot for us with only one staff producer. When ramped up that will be 6 webisodes a month. Ouch.
    Steve

    as far as marketing on thewakeplace.com we can talk :)
  • TheWakePlace.com 7 months ago
    Sounds like a good few months of video are coming our way. I'm still good to help out with any extreme sports and/or water housing videos...

    Marketing - lets talk for sure, what are you thinking? :)
  • I'm going to have you in the "Indie Basic training" teaching extreme sports.

    Haven't any idea what I'm talking about with marketing?????
  • TheWakePlace.com 7 months ago
    Sounds good to me...

    I get countless emails about 'how did you get that shot' and things along those lines. We should do a Zacuto/Wakeplace run of videos and have Zacuto ads at the start of each video. Every week we feature a different Zacuto product that we use to achieve the shot :) Send it out through the normal lines i use and see what the response is like :)

    The Facebook/Twitter/Myspace methods are so robust and fast flowing. Just thinking out loud here, but i think you guys could do something like videocopilot.net but for the actual shooting side of it. Then start to make videos that require zacuto products to achieve....
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  • Matt Moses 7 months ago
    Steve, very cool chats here. I personally have given up on watching tutorials, as I can learn so much more from conversations. Although I get that "How to..." actually sells things....
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  • Land of the Lost 7 months ago
    I want to know how the release of Alexander the Last went...

    ?
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  • paraffin 6 months ago
    I like the way Steve contributes to creating a whole new market for HDV cameras and, consequently, for Zacuto kits. I mean, you can clearly see it but you can't help getting into this bandwagon. A very wise man. One might learn from him how to listen, talk and carry out a convo.
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  • Lucy Jones 5 months ago
    I just found this video and I'm so glad!
    Its so refreshing to hear people talking about the reality of our current technology-spurred way of communication and how fast it really works.
    I defiantly think it would work better if the buzz of the initial screening at festivals is kept going and expanded through on-line exposure. This in it itself I believe will generate a natural snowball effect of interest in the film. Which I prepare compared to the push advertising that you guys where talking about.
    I'm looking forward to ease dropping on more of your conversations :) thanks!
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  • Retro 8 Films plus 5 months ago
    I agree with most of what the panel is saying and thought that they opened up some doors that needed kicking in.

    I do however think that if we spent as much time thinking of new marketing techniques as we do making great films, we would be just as successful and with a better product.

    You lose momentum because your film is forgettable. (Not pointing any fingers because I have not seen any of the panel's films). Lets make unforgettable, irresistible films and see how our audience receives them.
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  • CAZADOR PRODUCTIONS plus 5 months ago
    Great!
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