Pause: Ideas in Motion is an exploration of concept and design within Broadcast and Film. From :30 commercial spots to feature film projects, Pause examines the creative and technical approaches of industry leading studios and agencies
Taking this as a starting point, I wanted to portray what lay between the frames – a forensic search for answers, an almost pornographic description of a crime scene. Riding a fine line between beautiful and grotesque - a metaphor for the creative process itself. The creative process turned flesh with all its bumps and bruises.
Client: FITC, Shawn Pucknell
Production: Electric Company
Producer: Suzy Bradshaw
Creative Director: Mike McDougall
Designer: Mike McDougall
Previz and Animation : Mike McDougall
3D Animation / Design: David Greene, Steve McArdle
Art Direction: Mike McDougall
Compositing: Mike McDougall
Edit: Ron Gervais
Sound: Cypher Audio
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