Just how much would CO2-emissions decrease if everyone took the coach instead of the car to the airport? That’s what this campaign illustrates.

The biggest competitor to Flygbussarna Airport Coaches is the car. But the car is neither good for your wallet nor the environment.

In fact, ground transportation to and from an airport accounts for about half the airports total carbon dioxide emissions. And, on average, a car on the road in Sweden has only 1,2 persons in it. The coach can take up to 60. So, you can say that there are 50 cars for every coach!

So we created an installation by the the most heavily trafficated motorway (E4) to the biggest airport (Arlanda) in Sweden. The installation is a Flygbussarna coach built from 50 cars.

A campaign site with a live camera from the site and a CO2-calculation, print, outdoor and banners all support the campaign.