A simple insight about what really matters in the customer experience has led Dell to innovate a new approach to customer care—that’s caught on not only at the computer giant but at the Red Cross as well. It starts the same way all good relationships start: Listening. Sarah Lent, Director of Client Services at Interbrand San Francisco, talks with, and listens to, Karen Quintos, Dell Senior Vice President and CMO.

Karen Quintos on innovation
Karen shares Dell’s goal to make the brand synonymous with innovation. She also speaks about Dell’s Listening Center partnership with the American Red Cross.

interbrandiq.com

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