Building an accurate, one-off prototype of any product or car may seem like a vast undertaking that consumes too much time. But as with Industrial and Automotive Design, it's really the best way to work. Digital Concept Cars -- a prototype that is fully functional save being hooked up into the engine -- allow design and engineering teams the means to make critical product decisions that no other process can replace. Andrei will walk you through the creation of a digital concept car, showing you what tools and technologies to use, what pitfalls to avoid, how to adjust project schedules to properly accommodate for creating them, and how to get buy-in from executives and product managers.

Andrei was the first official interface designer hired by Adobe Systems to work on Photoshop, Illustrator and InDesign. He was responsible for designing and creating the common interface for what has now become the Adobe Creative Suite. Today, he is one of the principals and co-owners of Involution Studios, one of the top digital design firms in Silicon Valley.