Our friend Lyle Alzaldo visited the Addikt office for a coffee and we talked about his work as an UX designer. We found that he didn’t feel acknowledged and misunderstood as a designer. He felt the need to do something about this. After some more coffee Lyle came up with the idea to make an animation about his sad situation. Together we thought up this tribute to all the UX desingers in the universe. To keep it light we asked Merijn Hos to do the illustrations because of his always disarming style. Addikt animated the whole thing and Soundware added the sound and voice.

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