This webinar will provide unbiased assessment of current best practices for managing the wide spectrum of mobile devices being used for business purposes. It will examine best practices for the security of corporate data on both corporate-liable and employee-liable devices, establishment and enforcement of consistent corporate policy for use of company assets and protection of company data, effective mobility management with limited support resources, and development and maintenance of application software which can provide unique competitive advantage.

There are many mobile app options for the enterprise: new software development tools promise code-free drag-and-drop “build-your-own” apps; app framework providers claim universal multi-platform compatibility; HTML 5 promises to make the whole “go native or go web?” argument moot, and Starbucks® offers free smartphone apps with your latte. This new app world presents intense pressure and potential opportunities to organizations large and small, public and private: what should their strategic response be? Should they hold off the mobile app wave and simply focus on mobilizing their legacy enterprise apps for remote mobile access? Should they outsource to the experts, develop custom apps in-house, open an enterprise 'app store, integrate apps into a larger Enterprise Mobility Management (EMM) strategy – or do “all of the above”?

It will address these and related issues pertaining to the role of mobile apps in a well-integrated enterprise mobile strategy. It will identify the best practices of top performers, while describing the technologies and solutions which enable them to achieve measurable business advantage through their design, construction, deployment, management, and support of enterprise-grade mobile apps.