McDonald’s and Coca-Cola have plunged into the world of augmented reality (AR) with a whimsical joint campaign to promote the fast food giant’s latest promotional offer.
Produced by New York and Ireland based digital brand builder Motive, the campaign takes designs created by ad agency Moroch for McDonald’s print campaign and transforms them into a playful, shareable digital experience aimed at customers age 18 to 34, a notoriously fickle demo that’s spending more time online than with traditional media outlets.
Over the next few months, patrons that buy a $1 soft drink can scan a bar code on their cup using a mobile device to unlock an eye-catching, rich-media animation that they can then photograph and upload to social networks, such as Facebook.
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