Nissan is working to up-shift its approach to innovation from a purely technological one that focuses narrowly on the vehicles themselves, to a customer-centric style that’s calibrated to the engine of the zeitgeist. Jeff Mancini caught up with DeLu Jackson, Global Head of Digital Marketing and Social Media for Nissan.

DeLu Jackson on digital beyond the button
DeLu speaks about the role brand plays in differentiating companies in the consumer space, and how digital creates a unique user experience.

interbrandiq.com

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