SKYUNO is the counterpart of the offer from RAIUNO (the first Italian national channel) which was launched on April 1, 2009 on channel 109. It ‘s a generalist type of channel and its programming includes the most important and followed TV series and shows on the platform, including X-Factor, Spartacus, America’s Next Top Model, Late Show with David Letterman.The challenge was to design a brand identity able to fully express itself in relation with the product, to integrate the footage in a linear and well defined way.
“Family Feeling” was the keyword carrier. Giving way to a channel that could be enjoyed by the whole family, made of “prime time” and the most interesting TV series on the platform.
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