Dan Allison’s Feedback Marketing concepts turn consulting upside down. Rather than proclaim to have all of the answers to the challenges a business may face, Dan teaches businesses and professionals how to approach the true expert. . . the client. Dan spent 18 months conducting focus groups and interviews with the kinds of clients we all want to attract. The goal was simple—to discover how our clients want us to approach them about referrals and to let them teach us how to have professional and effective referral relationships. The results became the foundation for Feedback Marketing.

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