Ling Valentine of LingsCars.com gave this uproarious keynote at Econsultancy's Future Of Digital Marketing conference in London.

Ling's site has been called 'the worst site in the world', but there's no denying it works. Everything Ling does is based around personality, entertaining the user while providing fantastic realtime service. As Ling put it "If no one hates your website, there's a good chance no one loves it either."

Ling spoke about personalization, and the importance of appealing to customers on an emotional level.

To find out more about FODM and Econsultancy's other global events please visit econsultancy.com/events

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