For Sam Zellner, Executive Director of Innovation at AT&T, the best new ideas don’t come in a momentary flash of brilliance. Instead they are living, breathing things, cultivated by a devoted team, nurtured by a community and culture, and tested in the world to gauge their worth. Zellner talks with Interbrand’s Jeff Mancini about the unique culture of innovation he’s helping to manage at AT&T and the new processes they’ve put in place to turn ideas into truly useful technology.

Sam Zellner on The Innovation Pipeline
Sam talks about The Innovation Pipeline (TIP), AT&T’s internal innovation platform that gives all levels of employees a chance to have their ideas heard – and realized faster than ever before.

interbrandiq.com

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