Green Paper Boys (GPB), based in Amsterdam and deep roots in Indonesia, present the 2/4 teaser of their first collection #0 Mulai.
Mulai means 'beginning' in Indonesian, the language of a country that's part of our heritage and a major inspiration. It also means the birth of our original direction: build a collection of basic apparel and accessories and reserve a part of the sales profit for our foundation. A foundation which aims to reduce and iron out street kids in Jakarta by developing and investing in educational and sport programs. The hustle of the common Indonesian citizens, especially the young street kids selling papers on almost every corner is a huge source of inspiration.
The second video was shot in the Kemang area of Jakarta, Indonesia. Every collection will be numbered. Hence the '#0'. No Spring/Summer, or Fall/Winter. We release our products when we're ready. The collection will be available through the online store and select retailers from July 2012.
The original direction will be introduced once the website is re-launched from July 2012.
Quality control: Daniel Sumarna
Videographer: Terence Loos
Producer: Ashwin Murli & Punang Adipradana
Concept: Paul Jonkhart
Sound: The Pilots
Model: Ashwin Murli
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