Within my art I strive to create work that engages the shared, cultural conscience of the audience, and addresses social issues through image, performance and installation.
With the evaluTEC project, I address the shared experiences of evaluation and success. Through the use of live interactions and the evaluTEC.com website, I examine how we quantify, measure, and compare ourselves. The project brings to focus an absurd and dehumanizing quality, which arises when applying an objective evaluation to the subjective idea of human success.
The idea of human success is one riddled with subconscious fears and insecurity, in part due to its subjective and unquantifiable nature. Because most humans have had the experience of striving for an intangible sense of success, and suffered being evaluated along the way, an empathy can easily be generated by sharing the these experiences with others. By cultivating this empathy, a sense of connection and community is instantly created. Within a continuously more isolated world, these moments of connection are valuable in altering mindsets and cultivating critical thought.
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