Concept and Design: Alex Kara, Harry Ly, Conlan Normington
Motion Graphics: Conlan Normington
Voiceover: Bethany Young
DOP: James Birrell and Bethany Young
The aim of this project was to find a design solution that can raise awareness about the incredible amount of personal information that social networking users voluntarily make available for corporations, data mining companies or governments to use for whatever purpose they see fit. The design solution involved creating a campaign that would inspire a privacy revolution under the name 'Forcequit'.
Forcequit has three steps in the process. CTRL ALT DEL. The three steps are 1. Control the amount of information they take, 2. Alter behaviour to disrupt the system and 3. Delete old policies so that entities are forced to be more transparent about how they use and transfer our personal information. The campaign will use guerilla marketing through bill posters, zines, installations and web videos to direct users to the website where they can sign a petition to change the privacy principles in Australia.
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