TV and other entertainment screens define three "spaces" that designers must take into account: Surface Space (the surface of the screen), Content Space (the content and information that exists through the window of the screen), and Interaction Space (additional content and information in the space between the viewer and the screen).
Four‐time Emmy Award‐winning interactive TV designer, Dale Herigstad, Chief Interaction Officer at Possible Worldwide, will cast light on how designers of television experiences address these three spaces and their inter‐ relationships; and will explain how traditional notions of design are being challenged by new interactive TV technologies that have empowered the viewer and made the Interaction Space much more dynamic, complex and unruly than before. How do designers create television experiences in an era when viewers have taken over control of the Interaction Space?
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