In the run up to Christmas 2011, we launched "NIVEA Wrapped In Friendship" to promote NIVEA’s brand message "Feel Closer".
This Facebook app allowed you to choose a festive NIVEA giftpack for any of your friends and then automatically created a unique sheet of personalized wrapping paper using your shared photos and comments. When you bought the gift pack through our newly created Facebook shop, you received a freshly printed sheet of your unique wrapping paper free.
Literally allowing you to wrap the gift in friendship.
For every customer who used the app online, NIVEA Wrapped in Friendship helped two people in the real world feel that little bit closer.
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