Directed by Noah Harris
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Though nobody can guarantee us a record-breakingly hot summer, there's no doubt it will be one for the books when it comes to sport. And thanks to Freeview, we won't miss a minute of it.
Noah lends his unique eye to a sunny new spot with Leo Burnett to celebrate Freeview's action packed summer of HD sports. Since Freeview are setting sport free, Noah decided to join in and set thousands of charming sports-themed helium balloons free over Britain's deserted streets.
As an experienced graphic designer and art director, Noah is noted for bringing a design-led aesthetic to his directing work. He often experiments with inventive visual techniques to create striking compositions in his films.
The spot was all masterfully captured by cinematographer Marc Gomez Del Moral, with Glassworks providing expert VFX and a dose of sunshine.
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