Americans for the Arts, The NAMM Foundation, and the Ad Council have collaborated with Walt Disney Studios Home Entertainment to create new PSAs. As an extension of the current campaign, the new PSAs use characters from Disney's Little Einsteins™ to promote arts education to children pre-K to 8th grade and their parents. The PSAs show that the arts are beneficial as they encourage both children and parents to participate in the arts together. The characters’ adventures with the arts help kids develop creativity and self-expression while emphasizing teamwork, friendship, and exploration.