I interviewed Praveen Gupta who discussed his new book “The Innovation Solution, Making Innovation More Pervasive, Predictable and Profitable'. Praveen works at Accelper Consulting. Their goal is to help people learn more about innovation and help companies sustain profitable growth.
The book is designed for individuals to learn about innovation. There is a perception that innovation cannot be learned and that it is a gift we either have or don't have. Praveen wants to make innovation a science because this is the knowledge age. Considering that the product life cycles are shrinking we need to learn how to innovate faster.
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