Paul Zak, professor of economics and director of the Center for Neuroeconomic Studies at Claremont Graduate University (CGU), discusses research from his new book, The Moral Molecule. Zak is in conversation with Zachary First of the Drucker Institute. The talk is part the Drucker Business Forum series, presented by CGU's Peter F. Drucker and Masatoshi Ito Graduate School of Management.

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