After an overwhelming response to Dr. Sobel's initial talk at Habit Design Silicon Valley, he was gracious enough to repeat his talk with Habit Design San Francisco.

Dr. Sobel reviews some evidence suggesting that changes in confidence and self-efficacy (ie beliefs and moods) may be stronger predictors of health improvement than changes in behavior. The implications for refocusing behavior design on enhancing mood and feelings of success will be discussed. We will also explore when failure experiences in behavior change may build strength, resilience, and motivation for future success.

David S. Sobel, MD, MPH, is Medical Director of Patient Education and Health Promotion for The Permanente Medical Group, Inc. and Kaiser Permanente Northern California and a practicing physician in adult medicine at Kaiser Permanente Medical Center in San Jose. Coauthor of eight books including: Living a Healthy Life with Chronic Conditions, The Healing Brain, Healthy Pleasures, and The Healthy Mind, Healthy Body Handbook and What’s the Catch? How to Avoid Getting Hooked and Manipulated. Dr. Sobel’s more than 200 television appearances to educate the public about health issues include the Today Show, CNN, Hour Magazine, and a regular television news segment on KNTV, the ABC affiliate station in San Jose. He is the 2001 recipient of the Healthtrac Foundation Health Education Award given to a health educator who has made a substantial contribution to advancing the field of health education or health promotion through research, program development, or program delivery. He is project director for two programs that won the James A Vohs Award for Quality: Chronic Disease Self-Management Program Multi-Region winner in 2002 and The Self-Care/Healthwise Handbook Program runner-up in 1997. He is also a recipient of the TPMG Exceptional Contribution Award for 2005 for creating, developing and disseminating health education programs that support KP members throughout the continuum of care. He has also been named the 2010 Honorary Fellow of the Society for Public Health Education (SOPHE), the highest award bestowed on a non-member who has made significant and lasting contributions to health and health education.

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