Recorded at Blogworld Expo 2012 at the Javits Center in New York City.

In this session, veteran social strategist Clay Hebert challenges you to define your "champagne moment” and outlines how to use SMART objectives to define, calculate and achieve real social media ROI, the frequently discussed but seemingly elusive holy grail of social marketing.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…